Using Analytics with Your CMS

Importance of Analytics

Analytics play a crucial role in understanding how users interact with your content. By integrating analytics tools with your CMS, you can track visitor behavior, measure engagement, and identify areas for improvement.

Key Metrics to Monitor

Focus on metrics such as page views, bounce rates, and conversion rates to gauge the effectiveness of your content strategy. Regularly reviewing these metrics can help you make informed decisions.

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Aflac WorkForces Report. “Workplace Benefits Trends Executive Summary.” Published November 2022.
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