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Our Team

Meet Our Insurance Experts

Our team is committed to providing the best insurance and business solutions for all our clients. We offer over 100 years of combined experience in the industry, and we work one-on-one with our clients to create tailored solutions that fit their specific needs so they can focus on running their businesses. When you work with us, you can stay in your zone of genius while we take care of everything else.

Jorge Valdes

CFP®, ChFC

Jorge Valdes started providing insurance and investment solutions for South Florida business owners in 1989. His initial training in the industry was so confusing and convoluted that he vowed to be different. Today, he aims to simplify benefits solutions instead of honing in on the complex solutions his mentors preached. Read more

FDNational Portrait Jorge
FDNational Portrait David

David Bezanilla

With over two decades of industry experience under his belt, David Bezanilla joined Financial Designs in 2006.

After graduating from Florida International University with a Bachelor’s in Business Administration, David served Florida Power & Light for 19 years in multiple positions, including Customer Service Generalist, Human Resources Consultant, Turkey Point Nuclear HR Manager, and Employee Benefit Director. Read more

Jessica Valdes

Jessica Valdes brings over 5 years of employee benefits experience to the table. She has been a valued member of the Financial Designs team since 2009. Her experience in all facets of the company provides her with a well-rounded understanding of all the provisions of creating and maintaining a successful employee benefits package. Read more

FDNational Portrait Jessica
FDNational Portrait Antonio

Antonio Sigler

Antonio Sigler, or “Tony” for short, is an expert sales professional with over 19 years of experience. In 2018, he joined Financial Designs as a Licensed Agent.

Sigler’s career began with an entrepreneurial venture. He ran a successful company from 2000 to 2012. His experience taught him the importance of providing stellar customer service and networking with like-minded business owners. Read more

Biographies

Jorge Valdes

CEO
# of years: 32
Fun fact: On the weekends, I love to go fishing or spearfishing at my Keys house.
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David Bezanilla

Vice President
# of years: 14
Fun fact: There is nothing I enjoy more than being on the boat reeling in a fish!
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Jessica Valdes

COO
# of years: 8
Fun fact: I am a yoga, Frenchie and nacho enthusiast!
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Tony Sigler

Licensed Agent
# of years: 5
Fun fact: I am a cigar aficionado!
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Krystal Sigler

Director of Employee Benefits
# of years: 18
Fun fact: I love photography and taking pictures of my family.

Mercy Bezanilla

Director of New Business
# of years: 13
Fun fact: I enjoy making projects with my cricut maker.

Genir Ruiz

Director of Strategic Partnership Development
# of years: 1
Fun fact: I have a baseball card collection with over 400,000 cards.
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Vanessa Albo

Senior Claims Manager
# of years: 6
Fun fact: I enjoy road trips and exploring new places!

Carrie Gonzalez

Claims and Customer Service Specialist
# of years: 2
Fun fact: I love to crochet and make dolls.

Sophia Cabrera

Claims and Customer Service Specialist
# of years: 1
Fun fact: When it’s nice outside, I like reading or doing my school assignments in a hammock in my backyard!

Denisse Romero

Senior Customer Service Manager
# of years: 6
Fun fact: My guilty pleasure is binge watching Netflix shows with my teenage son!

Cindy Amaral

Customer Service Specialist
# of years: 3
Fun fact: I like to take weekend trips. Whether that’s to another state, the Keys or Orlando.

Karen Larossa

Customer Service Specialist
# of years: 1
Fun fact: In my free time I like to go to the beach or create content for my jewelry business.

Stephanie Garcia

Renewal Analyst
# of years: 5
Fun fact: I like to read.

Dara Pena

Integrations Analyst
# of years: 3
Fun fact: My favorite part of Miami is the café con leche. Best morning pick me up.

Max Dominguez

Systems Administrator
# of years: 1
Fun fact: I like playing tabletop games with friends

Nerlis Espinosa

Customer Service Specialist
# of years: 4
Fun fact: I religiously eat pizza every other Friday!

Ibelis Fraga

Quoting Analyst
# of years: 5

Yamini Hernandez Valdes

Commissions Analyst
# of years: 3
Fun fact: Every afternoon, I make Cuban coffee for the office.
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Jorge Valdes

CFP®, ChFC

Jorge Valdes started providing insurance and investment solutions for South Florida business owners in 1989. His initial training in the industry was so confusing and convoluted that he vowed to be different. Today, he aims to simplify benefits solutions instead of honing in on the complex solutions his mentors preached.

Valdes’ proprietary approach has proven to be the key ingredient in the overarching success of Financial Designs. Since he founded his company, Valdes has provided clear solutions and services to business owners to create effective and simple benefits programs. As he built a team of dedicated and honest professionals, he led by example and showed his team how to provide outstanding service to clients on all occasions. Additionally, Valdes has branched out to offer financial advice on taxes, retirement, and estate planning.

Today, Financial Designs is renowned as one of the top agencies in all categories. It has also been a Top of the Table member since 2000.

According to Valdes himself, “We like to keep it simple and logical. Most other agencies confuse owners and HR directors with many options, while we narrow those down and tell you what we would do in your shoes and why.”

Transparency and integrity are two of the core values Financial Designs upholds. Its culture prioritizes its clients above all. 

One of Valdes’ favorite lines is, “If it doesn’t work the way you think it should, it’s our problem!” 

Financial Designs’ client-focused approach sets the company apart from others in the industry. It’s a diamond in the rough, and it truly shows the value a smaller, more personable agency can offer.

David Bezanilla

With over two decades of industry experience under his belt, David Bezanilla joined Financial Designs in 2006.

After graduating from Florida International University with a Bachelor’s in Business Administration, David served Florida Power & Light for 19 years in multiple positions, including Customer Service Generalist, Human Resources Consultant, Turkey Point Nuclear HR Manager, and Employee Benefit Director.

With well-rounded experience and vast knowledge of human resources and employee benefits, David brings his expertise to Financial Designs and eagerly helps clients find the best solutions for their specific needs.

Jessica Valdes

Jessica Valdes brings over 5 years of employee benefits experience to the table. She has been a valued member of the Financial Designs team since 2009. Her experience in all facets of the company provides her with a well-rounded understanding of all the provisions of creating and maintaining a successful employee benefits package.

Valdes graduated from the University of Miami in 2014 with a Bachelor of Science in Public Relations and Minors in both Business and Marketing. Upon graduation, Valdes entered the Teach for America program and spent two years using her skills to serve the community she dearly loves. 

According to Valdes, her experience with Teach for America provided her with the foundation to educate both employers and employees on complex topics such as health insurance, life insurance, and retirement planning. Her extensive knowledge of employee benefits empowers her to simplify her wisdom to make it easy to understand for everyone she works with.

Valdes primarily focuses on helping employers realize the benefits of wellness—physical, mental, and financial—so they can keep their employees happy and healthy.

Antonio Sigler

Antonio Sigler, or “Tony” for short, is an expert sales professional with over 19 years of experience. In 2018, he joined Financial Designs as a Licensed Agent.

Sigler’s career began with an entrepreneurial venture. He ran a successful company from 2000 to 2012. His experience taught him the importance of providing stellar customer service and networking with like-minded business owners.

He honed his skills even more in a position with AutoNation, one of the largest automotive retailers in the United States. He became a top producer and eventually earned the title of Director of Finance. He quickly became a master of business budgeting, financial planning, and team leadership.

As a valued member of the Financial Designs team, Sigler is an upstanding sales professional who focuses not only on selling, but providing the maximum value to business owners so they can improve employee retention and morale.

Genir Ruiz

Genir has 17 years of business to business sales experience. He spent nine years at ADP’s Small Business Division cultivating relationships with CPA’s, Bankers, and HR professionals in South Florida. Genir then transitioned to ADP’s PEO division ADP TotalSource working with midsized clients in both sales and leadership for five years. The PEO is a complex sale involving benefits strategy, retirement, and HR technology in addition to traditional payroll sales. Next, Genir transitioned to Paylocity as the Director of Sales for South Florida, the Caribbean, and Puerto Rico growing that market exponentially in three years. Our goal is to create strategic partnerships that will generate a better client experience.

Fun Fact, I have been collecting sports card my entire life and own over 400,000

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