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Jorge Valdes

Jorge Valdes

Title: CEO
# of years: 32

CFP®, ChFC Jorge Valdes started providing insurance and investment solutions for south Florida business owners in 1989.
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Krystal Sigler

Krystal Sigler

Title: Director of Employee Benefits
# of years: 18

Fun Fact: I love photography and taking pictures of my family.

David Bezanilla

David Bezanilla

Title: Vice President
# of years: 14

David has over two decades of client experience, he joined Financial Designs in 2006.
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Mercy Bezanilla

Mercy Bezanilla

Title: Director of New Business
# of years: 13

I enjoy making projects with my cricut maker.

Jessica Valdes

Jessica Valdes

Title: COO
# of years: 8

With over 5 years of employee benefit experience, Jessica has been a part of the Financial Designs team since 2009.
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Vanessa Albo

Vanessa Albo

Title: Senior Claims Manager
# of years: 6

I enjoy road trips and exploring new places!

Denisse Romero

Denisse Romero

Title: Senior Customer Service Manager
# of years: 6

My guilty pleasure is binge watching Netflix shows with my teenage son!

Tony Sigler

Tony Sigler

Title: Licensed Agent
# of years: 5

Tony is a sales professional with over 19 years of experience. He joined Financial Designs in 2018 as a knowledgeable Licensed Agent.
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Stephanie Garcia

Stephanie Garcia

Title: Renewal Analyst
# of years: 5

I like to read.

Nerlis Espinosa

Nerlis Espinosa

Title: Customer Service Specialist
# of years: 4

I religiously eat pizza every other Friday!

Yamini Hernandez Valdes

Yamini Hernandez Valdes

Title:Commissions Analyst
# of years: 3

I like to go to the beach and spend time with my family.

Cindy Amaral

Cindy Amaral

Title: Customer Service Specialist
# of years: 3

I like to take weekend trips. Whether that’s to another state, the Keys or Orlando.

Dara Pena

Dara Pena

Title:Integrations Analyst
# of years: 3

My favorite part of Miami is the café con leche. Best morning pick me up.

Carrie Gonzalez

Carrie Gonzalez

Title: Claims and Customer Service Specialist
# of years: 2

I love to crochet and make dolls.

Karen Larossa

Karen Larossa

Title:Customer Service Specialist
# of years: 0

In my free time I like to go to the beach or create content for my jewelry business.

Amanda Magistad

Amanda Magistad

Title: Director of Digital Marketing
# of years: 0

During the weekend, my husband and I love taking our two goldendoodles to the dog park!

Sophia Cabrera

Sophia Cabrera

Title: Claims and Customer Service Specialist
# of years: 0

When it’s nice outside, I like reading or doing my school assignments in a hammock in my backyard!

Max Dominguez

Max Dominguez

Title: System Administrator Service Specialist
# of years: 0

I like playing tabletop games with friends

Genir Ruiz

Genir Ruiz

Title: Director of Strategic Partnership Development
# of years: 0

Genir has 17 years of business to business sales experience.
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Eric Cunill

Eric Cunill

Title: District Manager-Sales
# of years: 0

National champion Coach of Flag football for 3 different age groups 12 under 14 under and High school.
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Jorge Valdes

CFP®, ChFC

Jorge Valdes started providing insurance and investment solutions for South Florida business owners in 1989. His initial training in the industry was so confusing and convoluted that he vowed to be different. Today, he aims to simplify benefits solutions instead of honing in on the complex solutions his mentors preached.

Valdes’ proprietary approach has proven to be the key ingredient in the overarching success of Financial Designs. Since he founded his company, Valdes has provided clear solutions and services to business owners to create effective and simple benefits programs. As he built a team of dedicated and honest professionals, he led by example and showed his team how to provide outstanding service to clients on all occasions. Additionally, Valdes has branched out to offer financial advice on taxes, retirement, and estate planning.

Today, Financial Designs is renowned as one of the top agencies in all categories. It has also been a Top of the Table member since 2000.

According to Valdes himself, “We like to keep it simple and logical. Most other agencies confuse owners and HR directors with many options, while we narrow those down and tell you what we would do in your shoes and why.”

Transparency and integrity are two of the core values Financial Designs upholds. Its culture prioritizes its clients above all. 

One of Valdes’ favorite lines is, “If it doesn’t work the way you think it should, it’s our problem!” 

Financial Designs’ client-focused approach sets the company apart from others in the industry. It’s a diamond in the rough, and it truly shows the value a smaller, more personable agency can offer.

David Bezanilla

With over two decades of industry experience under his belt, David Bezanilla joined Financial Designs in 2006.

After graduating from Florida International University with a Bachelor’s in Business Administration, David served Florida Power & Light for 19 years in multiple positions, including Customer Service Generalist, Human Resources Consultant, Turkey Point Nuclear HR Manager, and Employee Benefit Director.

With well-rounded experience and vast knowledge of human resources and employee benefits, David brings his expertise to Financial Designs and eagerly helps clients find the best solutions for their specific needs.

Jessica Valdes

Jessica Valdes brings over 5 years of employee benefits experience to the table. She has been a valued member of the Financial Designs team since 2009. Her experience in all facets of the company provides her with a well-rounded understanding of all the provisions of creating and maintaining a successful employee benefits package.

Valdes graduated from the University of Miami in 2014 with a Bachelor of Science in Public Relations and Minors in both Business and Marketing. Upon graduation, Valdes entered the Teach for America program and spent two years using her skills to serve the community she dearly loves. 

According to Valdes, her experience with Teach for America provided her with the foundation to educate both employers and employees on complex topics such as health insurance, life insurance, and retirement planning. Her extensive knowledge of employee benefits empowers her to simplify her wisdom to make it easy to understand for everyone she works with.

Valdes primarily focuses on helping employers realize the benefits of wellness—physical, mental, and financial—so they can keep their employees happy and healthy.

Antonio Sigler

Antonio Sigler, or “Tony” for short, is an expert sales professional with over 19 years of experience. In 2018, he joined Financial Designs as a Licensed Agent.

Sigler’s career began with an entrepreneurial venture. He ran a successful company from 2000 to 2012. His experience taught him the importance of providing stellar customer service and networking with like-minded business owners.

He honed his skills even more in a position with AutoNation, one of the largest automotive retailers in the United States. He became a top producer and eventually earned the title of Director of Finance. He quickly became a master of business budgeting, financial planning, and team leadership.

As a valued member of the Financial Designs team, Sigler is an upstanding sales professional who focuses not only on selling, but providing the maximum value to business owners so they can improve employee retention and morale.

Genir Ruiz

Genir has 17 years of business to business sales experience. He spent nine years at ADP’s Small Business Division cultivating relationships with CPA’s, Bankers, and HR professionals in South Florida. Genir then transitioned to ADP’s PEO division ADP TotalSource working with midsized clients in both sales and leadership for five years. The PEO is a complex sale involving benefits strategy, retirement, and HR technology in addition to traditional payroll sales. Next, Genir transitioned to Paylocity as the Director of Sales for South Florida, the Caribbean, and Puerto Rico growing that market exponentially in three years. Our goal is to create strategic partnerships that will generate a better client experience.

Fun Fact, I have been collecting sports card my entire life and own over 400,000

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